Mentzer, John T <br/><br/>
Sales forecasting management :   a demand management approach /  
John T. Mentzer, Mark A. Moon 
 - 2nd ed  
 - Thousand Oaks, Calif. :  Sage Publications,  2005 
 - 347 p. :  ill. 
<br/><br/>HKBU library 
<br/><br/><label>ISBN: </label>9781412905718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales forecasting--Management<br/>Marketing research--Management 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M549 S 2005