TY  - BOOK
AU  - Mentzer,John T
AU  - Moon,Mark A.
TI  - Sales forecasting management : : a demand management approach / 
SN  - 9781412905718
AV  - HF5415.2 M549 S 2005
PY  - 2005///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Sales forecasting
KW  - Management
KW  - Marketing research
N1  - HKBU library
ER  -