Raghavarao, Damaraju  <br/><br/>
Choice-based conjoint analysis :   models and designs /  
Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi  
 - Boca Raton, FL :  Chapman & Hall/CRC,  2011  
 - 180 p. :  ill. 
<br/><br/>HKBU library 
<br/><br/><label>ISBN: </label>9781420099966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conjoint analysis (Marketing) <br/>Consumers' preferences 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / R141 C 2011