TY  - BOOK
AU  - Raghavarao,Damaraju
AU  - Wiley,James B
AU  - Chitturi,Pallavi
TI  - Choice-based conjoint analysis : : models and designs / 
SN  - 9781420099966
AV  - HF5415.2 R141 C 2011
PY  - 2011///
CY  - Boca Raton, FL
PB  - Chapman & Hall/CRC
KW  - Conjoint analysis (Marketing)
KW  - Consumers' preferences
N1  - HKBU library
ER  -