Creative marketing for new product and new business development /  
editors, Akira Ishikawa, Atsushi Tsujimoto.ce  
 - Hackensack, NJ :  World Scientific,   2008 
 - 320 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9789812772183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.--s <br/> 
<br/><br/><label>LC Class. No.: </label>HF5415.153  / C912 2008