Lakhani, Dave

Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani. - Hoboken, N.J. : John Wiley & Sons, 2008 - 202 p. : ill.

HKBU Library

9780470243367


Subliminal advertising.
Subliminal projection.
Marketing--Psychological aspects.

HF5827.9 / L192 S 2008