Lakhani, Dave Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani. - Hoboken, N.J. : John Wiley & Sons, 2008 - 202 p. : ill. HKBU Library ISBN: 9780470243367 Subjects--Topical Terms: Subliminal advertising.Subliminal projection.Marketing--Psychological aspects. LC Class. No.: HF5827.9 / L192 S 2008