The maturing marketplace :   buying habits of baby boomers and their parents /  
George P. Moschis ... [et al.]. 
 - Westport, Conn. :   Quorum Books,   2000 
 - 303 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9781567203448 1567203442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior --United States.<br/>Baby boom generation--Attitudes.--United States <br/>Middle-aged consumers--Attitudes.--United States<br/>Market segmentation--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / M445 2000