King, Stephen <br/><br/>
A master class in brand planning :   the timeless works of Stephen King /  
edited by Judie Lannon, Merry Baskin. 
 - Hoboken, NJ :  John Wiley & Sons,   2007 
 - 351 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780470517918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>New products.<br/>Brand name products.<br/>Advertising--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / K54 M 2007