TY  - BOOK
AU  - King,Stephen
AU  - Lannon,Judie
AU  - Baskin,Merry
TI  - A master class in brand planning : : the timeless works of Stephen King / 
SN  - 9780470517918
AV  - HF5415.1255 K54 M 2007
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, 
KW  - Branding (Marketing)
KW  - Management
KW  - New products
KW  - Brand name products
KW  - Advertising
N1  - HKBU Library
ER  -