00986cam a22002534a 4500008004100000020001800041040000800059050002800067100002600095245011800121260004500239300001900284505001700303650004600320650001800366650002500384650003500409700003700444700003600481900001500517942001300532999001900545952016800564050629s2007 enka b 001 0 eng  a9780470517918 aSDU00aHF5415.1255bK54 M 20071 aKing, Stephen913264810aA master class in brand planning : bthe timeless works of Stephen King / cedited by Judie Lannon, Merry Baskin. aHoboken, NJ :bJohn Wiley & Sons, c2007 a351 p. :bill. aHKBU Library 0aBranding (Marketing)zManagement.9202105 0aNew products. 0aBrand name products. 0aAdvertisingxManagement.969851 aLannon, Judie, eeditor.92021061 aBaskin, Merry,eeditor.9125475 a = C.1 SDU cGBE2lcc c106420d106420 00102lcc406HF54151255 K54 M2007708CGB9277929aSDUbSDUcGEN3d2025-08-13e2l0oHF5415.1255 K54 M 2007p1000365023r2025-08-13 00:00:00tC.1w2025-08-13yGBE