Ragas, Matthew W. <br/><br/>
Business essentials for strategic communicators :   creating shared value for the organization and its stakeholders / 
Matthew W. Ragas and Ron Culp. 
 - New York, NY :  Palgrave Macmillan,   2014 
 - 211 p. :  ill 
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9781137387738 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.<br/>Corporate culture<br/>Public relations.<br/>Communication.
<br/><br/><label>LC Class. No.: </label>HF5718  / R141 B 2014