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  <titleInfo>
    <title>Business essentials for strategic communicators</title>
    <subTitle>creating shared value for the organization and its stakeholders</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ragas, Matthew W.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Culp, Ron.</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <place>
      <placeTerm type="text">New York, NY</placeTerm>
    </place>
    <publisher>Palgrave Macmillan</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">tha</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>211 p. : ill</extent>
  </physicalDescription>
  <tableOfContents>HKBU library</tableOfContents>
  <note type="statement of responsibility">Matthew W. Ragas and Ron Culp.</note>
  <note type="venue">YT2025 M08</note>
  <subject authority="lcsh">
    <topic>Business communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Corporate culture</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication</topic>
  </subject>
  <classification authority="lcc">HF5718 R141 B 2014</classification>
  <identifier type="isbn">9781137387738</identifier>
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    <recordCreationDate encoding="marc">250804</recordCreationDate>
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