TY  - BOOK
AU  - Ragas,Matthew W.
AU  - Culp,Ron
TI  - Business essentials for strategic communicators : : creating shared value for the organization and its stakeholders 
SN  - 9781137387738
AV  - HF5718 R141 B 2014
PY  - 2014///
CY  - New York, NY
PB  - Palgrave Macmillan, 
KW  - Business communication
KW  - Corporate culture
KW  - Public relations
KW  - Communication
N1  - HKBU library; YT2025 M08
ER  -