TY - BOOK AU - Daum,Kevin AU - Turner,Daniel A. TI - Roar! Get heard in the sales and marketing jungle : : a business fable SN - 9780470598795 AV - HF5415 D241 R 2010 PY - 2010/// CY - Hoboken, N.J. : PB - Wiley, KW - Marketing KW - Selling KW - Fiction N1 - HKBU library ER -