<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00887nam a22002177a 4500</leader>
  <controlfield tag="008">250814b2010    vaua|||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781579223335</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">LB2342.8</subfield>
    <subfield code="b">T994 P 2010</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Tyson, William</subfield>
    <subfield code="9">202221</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Pitch perfect : </subfield>
    <subfield code="b">communicating with traditional and social media for scholars, researchers, and academic leaders / </subfield>
    <subfield code="c">William Tyson ; foreword by Robert Zemsky.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Sterling, Va. : </subfield>
    <subfield code="b">Stylus Pub., </subfield>
    <subfield code="c">2010.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a"> 224 p.</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">HKBU library</subfield>
  </datafield>
  <datafield tag="518" ind1=" " ind2=" ">
    <subfield code="a">YT2025 M08</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Universities and colleges </subfield>
    <subfield code="x">Public relations </subfield>
    <subfield code="z">United States.</subfield>
    <subfield code="9">202222</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication in education </subfield>
    <subfield code="z">United States.</subfield>
    <subfield code="9">190813</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media and education </subfield>
    <subfield code="z">United States.</subfield>
    <subfield code="9">202223</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">College teachers </subfield>
    <subfield code="x">Professional relationships </subfield>
    <subfield code="z">United States.</subfield>
    <subfield code="9">202224</subfield>
  </datafield>
  <datafield tag="900" ind1=" " ind2=" ">
    <subfield code="a">= C.1 SDU</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">EBK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">106465</subfield>
    <subfield code="d">106465</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">LB23428 T994 P2010</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CGB</subfield>
    <subfield code="9">277989</subfield>
    <subfield code="a">SDU</subfield>
    <subfield code="b">SDU</subfield>
    <subfield code="c">GEN3</subfield>
    <subfield code="d">2025-08-14</subfield>
    <subfield code="e">2</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">LB2342.8 T994 P 2010</subfield>
    <subfield code="p">1000365535</subfield>
    <subfield code="r">2025-08-14 00:00:00</subfield>
    <subfield code="t">C.1</subfield>
    <subfield code="w">2025-08-14</subfield>
    <subfield code="y">EBK</subfield>
  </datafield>
</record>
