TY - BOOK AU - Tyson,William TI - Pitch perfect : : communicating with traditional and social media for scholars, researchers, and academic leaders / SN - 9781579223335 AV - LB2342.8 T994 P 2010 PY - 2010/// CY - Sterling, Va. : PB - Stylus Pub., KW - Universities and colleges KW - Public relations KW - United States KW - Communication in education KW - Mass media and education KW - College teachers KW - Professional relationships N1 - HKBU library; YT2025 M08 ER -