Daymon, Christine. <br/><br/>
Qualitative research methods in public relations and marketing communications / . 
Christine Daymon and Immy Holloway 
 - 2nd ed. 
 - New York, NY :   Routledge,   2011. 
 - 397 p. 
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9780415471183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations --Public relations --Research --Methodology<br/>Public relations --Research --Methodology.<br/>Marketing research --Methodology.<br/>Qualitative research.
<br/><br/><label>LC Class. No.: </label>HD59  / D273 Q 2011