TY  - BOOK
AU  - Daymon,Christine
AU  - Holloway,Immy
TI  - Qualitative research methods in public relations and marketing communications /
SN  - 9780415471183
AV  - HD59 D273 Q 2011
PY  - 2011///
CY  -  New York, NY : 
PB  - Routledge, 
KW  - Corporations
KW  - Public relations
KW  - Research
KW  - Methodology
KW  - Marketing research
KW  - Qualitative research
N1  - HKBU library; YT2025 M08
ER  -