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  <titleInfo>
    <title>Public relations and communication management in Europe</title>
    <subTitle>a nation-by-nation introduction to public relations theory and practice</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ruler, Betteke van</namePart>
  </name>
  <name type="personal">
    <namePart>Verčič, Dejan</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">gw</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Mouton de Grouter</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>502 p.</extent>
  </physicalDescription>
  <tableOfContents>HKBU library</tableOfContents>
  <note type="statement of responsibility">edited by Betteke van Ruler, Dejan Verčič</note>
  <note type="venue">YT2025 M08</note>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <topic>Cross-cultural studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <geographic>Europe</geographic>
  </subject>
  <classification authority="lcc">HM1221 P976 2004</classification>
  <identifier type="isbn">9783110176117</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">250814</recordCreationDate>
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