TY  - BOOK
AU  - Bouchet,Patrick
TI  - Sport brands
T2  - Sports marketing series
SN  - 9780415532853
AV  - GV716 B752 S 2013
KW  - Sports
KW  - Marketing
KW  - Professional sports
KW  - Economic aspects
KW  - Social aspects
KW  - Sports administration
N1  - HKBU library; YT2025 M09
ER  -