Routledge handbook of political marketing / 
edited by Jennifer Lees-Marshment. 
 - Abingdon, Oxon ;  New York :  Routledge,  2012. 
 - 388 p. :  ill. 
 - Routledge handbooks .
<br/><br/>Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment. HKBU library 
<br/><br/> YT2025 M09 
<br/><br/><label>ISBN: </label>9780415579933 9780203349908 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations and politics.<br/>Campaign management.<br/>Political campaigns.<br/>Communication in politics.<br/>Government publicity.
<br/><br/><label>LC Class. No.: </label>JF2112  / R852 2012