01248cam a22002414a 4500008004100000020001800041020001800059040000800077050002200085245008400107260005200191300001900243490002400262505051600286505001700802518001500819650003500834650002500869650002500894650003100919650002600950700003000976110517s2012    enka     b    001 0 eng    a9780415579933  a9780203349908  aSDU00aJF2112bR852 201200aRoutledge handbook of political marketing /cedited by Jennifer Lees-Marshment.  aAbingdon, Oxon ;aNew York :bRoutledge,c2012.  a388 p. :bill.1 aRoutledge handbooks0 aIntroduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.0 aHKBU library  aYT2025 M09 0aPublic relations and politics. 0aCampaign management. 0aPolitical campaigns. 0aCommunication in politics. 0aGovernment publicity.1 aLees-Marshment, Jennifer.