Lees-Marshment, Jennifer. text bibliography enk Abingdon, Oxon New York Routledge 2012 monographic eng

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388 p. : ill. Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment. HKBU library edited by Jennifer Lees-Marshment. YT2025 M09 Public relations and politics Campaign management Political campaigns Communication in politics Government publicity JF2112 R852 2012 9780415579933 9780203349908 SDU 110517