TY  - BOOK
AU  - Lees-Marshment,Jennifer
TI  - Routledge handbook of political marketing
T2  - Routledge handbooks
SN  - 9780415579933
AV  - JF2112 R852 2012
PY  - 2012///
CY  - Abingdon, Oxon, New York
PB  - Routledge
KW  - Public relations and politics
KW  - Campaign management
KW  - Political campaigns
KW  - Communication in politics
KW  - Government publicity
N1  - Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment; HKBU library; YT2025 M09
ER  -