Media management and economics research in a transmedia environment :  papers from the 2012 Broadcast Education Association research symposium / 
symposium chair [and] edited by Alan B. Albarran. 
 - 278 p. :  ill. 
 - Electronic media research series .
<br/><br/> "Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction. 
<br/><br/>Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia. HKBU library 
<br/><br/> YT2025 M09 
<br/><br/><label>ISBN: </label>9780415818155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management<br/>Mass media--Economic aspects<br/>Convergence (Telecommunication)
<br/><br/><label>LC Class. No.: </label>P96  / M489 2013