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  <titleInfo>
    <title>Media management and economics research in a transmedia environment</title>
    <subTitle>papers from the 2012 Broadcast Education Association research symposium</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Albarran, Alan B.</namePart>
    <role>
      <roleTerm type="text">editor of compilation.</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Broadcast Education Association (U.S.)</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="marc">conference publication</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <dateIssued encoding="marc">2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>278 p. : ill.</extent>
  </physicalDescription>
  <tableOfContents>Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.</tableOfContents>
  <tableOfContents>HKBU library</tableOfContents>
  <note type="statement of responsibility">symposium chair [and] edited by Alan B. Albarran.</note>
  <note>"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.</note>
  <note type="venue">YT2025 M09</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Economic aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Convergence (Telecommunication)</topic>
  </subject>
  <classification authority="lcc">P96 M489 2013</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Electronic media research series</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9780415818155</identifier>
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    <recordContentSource authority="marcorg">SDU</recordContentSource>
    <recordCreationDate encoding="marc">121126</recordCreationDate>
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