TY  - BOOK
AU  - Albarran,Alan B.
ED  - Broadcast Education Association (U.S.)
TI  - Media management and economics research in a transmedia environment: papers from the 2012 Broadcast Education Association research symposium 
T2  - Electronic media research series
SN  - 9780415818155
AV  - P96 M489 2013
KW  - Mass media
KW  - Management
KW  - Economic aspects
KW  - Convergence (Telecommunication)
N1  - "Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction; Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia; HKBU library; YT2025 M09
ER  -