02385cam a22002654a 4500008004100000020001800041040000800059050002600067100003300093245009000126260006400216300001100280490003400291505040900325505001700734518001500751520094700766650005901713650006601772650007101838900001401909942001301923999001901936952016401955100719s2010    enk      b    001 0 eng    a9780521717779  aSDU00aPN1993.5bB512 M 20101 aBerkowitz, Edward D.920638710aMass appeal :bthe formative age of the movies, radio, and tv /cEdward D. Berkowitz.  aCambridge ;aNew York :bCambridge University Press,c2010.  a212 p.0 aCambridge essential histories  aMachine generated contents note: 1. Sound comes in, vaudeville and silent pictures go out; 2. From Broadway to Hollywood with Groucho, Fred, and Ginger; 3. Radio nights; 4. From the 30s to the 40s with Kate, Bud, and Lou; 5. Bogie, Bob, and the boys at war; 6. The postwar movie scene; 7. Make room for TV; 8. Putting it together: Walt Disney introduces the baby boom to television; 9. The end of an era?  aHKBU library  aYT2025 M08  a"Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short and accessible vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century"-- 0aMotion pictureszUnited StatesxHistoryy20th century. 0aRadio programszUnited StatesxHistoryy20th century.9201834 0aTelevision programszUnited StatesxHistoryy20th century.9206388  a= C.1 SDU  cGBE2lcc  c107812d107812  00102lcc406PN19935 B512 M2010708CGB9279260aSDUbSDUcGEN3d2025-08-26e2l0oPN1993.5 B512 M 2010p1000363195r2025-08-26 00:00:00tC.1w2025-08-26yGBE