01476cam a2200253 a 4500 971203s1998 caua b 001 0 eng 0761915362 0761915370 9780761915362 9780761915379 SDU P91 B482 M 1998 Berger, Arthur Asa, Media research techniques / Arthur Asa Berger. 2nd ed. Thousand Oaks : Sage Publications, 1998. 175 p. : ill. Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. HKBU library YT2025 M09 Mass media Research Methodology. 24624 = C.1 SDU GBE lcc 108122 108122 0 0 lcc 0 P0091 B482 M1998 0 CGB 281330 SDU SDU GEN3 2025-09-09 2 0 P91 B482 M 1998 1000374671 2025-09-09 00:00:00 C.1 2025-09-09 GBE