00682cam a22002054a 4500008004100000020001500041020001800056040000800074050002100082245010800103260005000211300001900261505001700280518001500297650003800312650005000350650003200400700001900432700002500451030923s2004    njua     b    001 0 eng    a0805848266  a9780805848267  aSDU00aGV716bS649 200400aSports marketing and the psychology of marketing communication /cedited by Lynn R. Kahle, Chris Riley.  aMahwah, N.J. :bL. Erlbaum Associates,c2004.  a415 p. :bill.  aHKBU library  aYT2025 M08 0aSportszUnited StatesxMarketing. 0aSportszUnited StatesxPsychological aspects. 0aCommunication in marketing.1 aKahle, Lynn R.1 aRiley, Chris,d1958-