TY  - BOOK
AU  - Kahle,Lynn R.
AU  - Riley,Chris
TI  - Sports marketing and the psychology of marketing communication
SN  - 0805848266
AV  - GV716 S649 2004
PY  - 2004///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Sports
KW  - United States
KW  - Marketing
KW  - Psychological aspects
KW  - Communication in marketing
N1  - HKBU library; YT2025 M08
ER  -