TY  - BOOK
AU  - Shields,Vickie Rutledge
AU  - Heinecken,Dawn
TI  - Measuring up: how advertising affects self-image
SN  - 0812236319
AV  - P96 S555 M 2002
PY  - 2002///
CY  - Philadelphia
PB  - University of Pennsylvania Press
KW  - Gender identity in mass media
KW  - Advertising
KW  - Semiotics
N1  - HKBU library; YT2025 M10
ER  -