01242cam a2200181 a 4500008004100000020001800041040000800059050002600067100002000093245007500113260005100188300001100239505001700250520067000267650003800937650004600975651003901021100804s2011    enk      b    001 0 eng    a9781107001350  aSDU00aHC280.C6bP981 W 20111 aPulju, Rebecca,10aWomen and mass consumer society in postwar France /cRebecca J. Pulju.  aNew York :bCambridge University Press,c2011.  a260 p.  aHKBU Library  a"Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them"-- 0aWomen consumerszFrancexHistory. 0aConsumption (Economics)zFrancexHistory. 0aFrancexEconomic conditionsy1945-