01357cam a2200217 a 4500 100804s2011 enk b 001 0 eng 9781107001350 SDU HC280.C6 P981 W 2011 Pulju, Rebecca, 210767 Women and mass consumer society in postwar France / Rebecca J. Pulju. New York : Cambridge University Press, 2011. 260 p. HKBU Library "Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them"-- Women consumers France History. 210768 Consumption (Economics) France History. 210769 France Economic conditions 1945- 210770 = C.1 SDU GBE lcc 109342 109342 0 0 lcc 0 HC0280 C6 P981 W2011 0 CGB 284849 SDU SDU GEN3 2025-10-17 2 0 HC280.C6 P981 W 2011 1000360972 2025-10-17 00:00:00 C.1 2025-10-17 GBE