Potter, W. James. <br/><br/>
Arguing for a general framework for mass media scholarship / 
W. James Potter. 
 - Los Angeles :  Sage,  2009. 
 - 394 p. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9781412964708 9781412964715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--History.<br/>Mass media--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P91.3  / P866 A 2009