Global business alliances : theory and practice /
Refik Culpan.
- Westport, CT : Quorum Books, 2002.
- 223 p. : ill.
Machine generated contents note: 1 Competition and Cooperation 5 -- 2 Theoretical Foundations 17 -- 3 International Business Strategy and Alliances 43 -- 4 Equity Alliances 73 -- 5 Non-Equity Alliances 87 -- 6 Global Alliances in the Automobile Manufacturing Industry 105 -- 7 Global Alliances in the Pharmaceutical Industry 143 -- 8 Global Alliances in the Airline Industry 165 -- 9 Global Alliances in the Telecommunications Industry 183 -- 10 Alliance Management 203. HKBU library
YT2025 M08
1567203132 9781567203134
Strategic alliances (Business) International business enterprises--Management. Competition, International.