Culpan, Refik.

Global business alliances : theory and practice / Refik Culpan. - Westport, CT : Quorum Books, 2002. - 223 p. : ill.

Machine generated contents note: 1 Competition and Cooperation 5 -- 2 Theoretical Foundations 17 -- 3 International Business Strategy and Alliances 43 -- 4 Equity Alliances 73 -- 5 Non-Equity Alliances 87 -- 6 Global Alliances in the Automobile Manufacturing Industry 105 -- 7 Global Alliances in the Pharmaceutical Industry 143 -- 8 Global Alliances in the Airline Industry 165 -- 9 Global Alliances in the Telecommunications Industry 183 -- 10 Alliance Management 203. HKBU library

YT2025 M08

1567203132 9781567203134


Strategic alliances (Business)
International business enterprises--Management.
Competition, International.

HD69 / C968 G 2002