02803cam a22002657i 4500008004100000020001800041020001500059040000800074050002200082245005500104300001800159505066700177505001700844518001500861520143900876650003302315650002102348650002802369650001902397650003302416650002802449650002102477650001902498700002002517170520s2013    enka     b    001 0 eng d  a9781841506142  a1841506141  aSDU00aHF5821bA952 201300aAdvertising as culture /cedited by Chris Wharton.  a229 p.:bill.00tAdvertising -- a way of life /rTony PurvistAdvertising research /rJohn FenwicktSpreads like butter -- culture and advertising /rChris WhartontHandbags and gladrags -- the rise and rise of accessories in fashion and advertising /rHilary FawcetttMusic and advertising -- a happy marriage? /rJudith StevensontThe cultural economy of death -- advertising and popular music /rPaula HearsumtArt and advertising -- circa 1880 to the present /rMalcolm GeetOn-line digi-ads /rDavid ReidtSelling politics -- the political economy of political advertising /rAndrew MullentMedia and advertising -- the interests of citizens and consumers /rMonika Metykova00tHKBU library  aYT2025 M10  aThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes. 0aAdvertisingxSocial aspects. 0aPopular culture. 0aMass media and culture. 7aMedia Studies. 7aAdvertisingxSocial aspects. 7aMass media and culture. 7aPopular culture. 7aMedia Studies.1 aWharton, Chris.