Moeran, Brian, <br/><br/>
Ethnography at work / 
Brian Moeran. 
 - New York :  Berg,  2006. 
 - 152 p. 
<br/><br/>The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work. HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9781845204976 1845204972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising agencies--Japan.<br/>Advertising--Japan.<br/>Business anthropology--Japan.<br/>Ethnology--Fieldwork--Japan.
<br/><br/><label>LC Class. No.: </label>HF6182  / M694 E 2006