TY  - BOOK
AU  - Moeran,Brian
TI  - Ethnography at work
SN  - 9781845204976
AV  - HF6182 M694 E 2006
PY  - 2006///
CY  - New York
PB  - Berg
KW  - Advertising agencies
KW  - Japan
KW  - Advertising
KW  - Business anthropology
KW  - Ethnology
KW  - Fieldwork
N1  - The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work; HKBU library; YT2025 M08
ER  -