Bernhardt, Kenneth L. <br/><br/>
Cases in Marketing Management / 
Kenneth L. Bernhardt 
 - 7th ed. 
 - New York :  McGraw-Hill,  1997 
 - 665 p :  ill 
<br/><br/><label>ISBN: </label>02561204640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B448 C3 1997