TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C
TI  - Cases in Marketing Management
SN  - 02561204640
AV  - HF5415.13 B448 C3 1997
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
ER  -