02934cam a2200241 a 4500 100412s2011 enk b 000 0 eng 9780415584470 SDU LB2342 M298 2011 The marketisation of higher education : the student as consumer / edited by Mike Molesworth, Elizabeth Nixon and Richard Scullion. Abingdon, Oxon ; New York, NY : Routledge, 2011. 248 p. Introduction to the marketisation of higher education and the student as consumer / Frank Furedi -- The march of the market / Roger Brown -- Markets, government, funding and the marketisation of UK higher education / Nick Foskett -- The marketised university: defending the indefensible / Ronald Barnett -- Adopting consumer time and the marketing of higher education / Paul Gibbs -- Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton -- Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish -- From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei -- Branding a university: adding real value or smoke and mirrors? / Chris Chapleo -- Access agreements, widening participation and market positionality: enabling student choice? / Colin McCaig -- "This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen -- The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe -- The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard -- Constructing consumption: what media representations reveal about -- Today's students / Joanna Williams -- A degree will make all your dreams come true: higher education as the -- Management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth -- How choice in higher education can create conservative learners / Lizzie Nixon, Richard Scullion, and Mike Molesworth -- Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard -- Arguments, responsibility and what is to be done about marketisation -- Richard scullion, mike molesworth, and lizzie nixon -- A concluding message from the vice-chancellor of poppleton university -- Laurie taylor. HKBU library YT2025 M09 Education, Higher Great Britain Marketing. 215669 College students as consumers Great Britain. 215670 Molesworth, Mike. 215671 Nixon, Elizabeth, 1982- 215672 Scullion, Richard. 215673 = C.1 SDU GBE lcc 111003 111003 0 0 lcc 0 LB2342 M298 02011 0 CGB 280490 SDU SDU GEN3 2025-09-03 2 0 LB2342 M298 2011 1000385632 2025-09-03 00:00:00 C.1 2025-09-03 GBE