Curtin, Patricia A. <br/><br/>
International public relations :  negotiating culture, identity, and power / 
Patricia A. Curtin, T. Kenn Gaither. 
 - Thousand Oaks :  SAGE Publications,  2007. 
 - 304 p. :  ill. 
<br/><br/>The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>1412914140 9781412914147 1412914159 9781412914154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations<br/>Intercultural communication.<br/>Culture and globalization.
<br/><br/><label>LC Class. No.: </label>HM1221  / C978 I 2007