01515cam a2200289 a 4500 060808s2007 cauab b 001 0 eng 1412914140 9781412914147 1412914159 9781412914154 SDU HM1221 C978 I 2007 Curtin, Patricia A. International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither. Thousand Oaks : SAGE Publications, 2007. 304 p. : ill. The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. HKBU library YT2025 M08 Public relations. Public relations Intercultural communication. Culture and globalization. Gaither, Thomas Kenneth. 217129 = C.1 SDU GBE lcc 111569 111569 0 0 lcc 0 HM1221 C978 I2007 0 CGB 278628 SDU SDU GEN3 2025-08-21 2 0 HM1221 C978 I 2007 1000364995 2025-08-21 00:00:00 C.1 2025-08-21 GBE