negotiating culture, identity, and power Curtin, Patricia A. creator Gaither, Thomas Kenneth. text bibliography cau Thousand Oaks SAGE Publications 2007 monographic eng

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304 p. : ill. The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. HKBU library Patricia A. Curtin, T. Kenn Gaither. YT2025 M08 Public relations Public relations Intercultural communication Culture and globalization HM1221 C978 I 2007 1412914140 9781412914147 1412914159 9781412914154 SDU 060808