TY  - BOOK
AU  - Curtin,Patricia A.
AU  - Gaither,Thomas Kenneth
TI  - International public relations: negotiating culture, identity, and power 
SN  - 1412914140
AV  - HM1221 C978 I 2007
PY  - 2007///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Public relations
KW  - Intercultural communication
KW  - Culture and globalization
N1  - The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice; HKBU library; YT2025 M08
ER  -