Contemporary perspectives on corporate marketing :  contemplating corporate branding, marketing and communications in the twenty-first century / 
edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. 
 - 156 p. ; 
 - Routledge interpretive marketing research  ;  17 .
<br/><br/><label>ISBN: </label>9780415662093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporate culture.<br/>Communication in organizations.<br/>Branding (Marketing)<br/>Corporations.
<br/><br/><label>LC Class. No.: </label>HD59.2  / C743 2013