00777cam a2200205 i 4500 130124s2013 enk b 001 0 eng 9780415662093 SDU HD59.2 C743 2013 Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. 156 p. ; Routledge interpretive marketing research ; 17 Corporate image. Corporate culture. Communication in organizations. Branding (Marketing) Corporations. Balmer, John M. T. 217993 GBE lcc 111927 111927 0 0 lcc 0 HD00592 C743 02013 0 CGB 280131 SDU SDU GEN3 2025-09-02 2 0 HD59.2 C743 2013 1000365305 2025-09-02 00:00:00 C.1 2025-09-02 GBE