TY  - BOOK
AU  - Balmer,John M.T.
TI  - Contemporary perspectives on corporate marketing: contemplating corporate branding, marketing and communications in the twenty-first century 
T2  - Routledge interpretive marketing research
SN  - 9780415662093
AV  - HD59.2 C743 2013
KW  - Corporate image
KW  - Corporate culture
KW  - Communication in organizations
KW  - Branding (Marketing)
KW  - Corporations
ER  -