<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01899cam a2200289 a 4500</leader>
  <controlfield tag="008">090714s2010    enkabo   b    001 0 eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780415552462</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">041555246X</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780203861653</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0203861655</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">SDU</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">P92</subfield>
    <subfield code="b">M489 2010</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
    <subfield code="a">Media, culture and society in Malaysia /</subfield>
    <subfield code="c">edited by Yeoh Seng Guan.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London ;</subfield>
    <subfield code="a">New York :</subfield>
    <subfield code="b">Routledge,</subfield>
    <subfield code="c">2010.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a"> 234 p. :</subfield>
    <subfield code="b">ill.</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
    <subfield code="a">Routledge Malaysian studies series ;</subfield>
    <subfield code="v">9</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">Introduction: representation, cultural mediation and power in Malaysia / Yeoh Seng Guan -- Consumers, citizens and copycat television in Malaysia / Wang Lay Kim -- Packaging the PM: the art and ideology of political advertising / Mustafa K. Anuar -- The Dayak festival as a media ritual of nation building / John Postill -- Civil society use of media and ICT: a case study of the SOS Selangor campaign / Sonia Randhawa and Gayathry Venkiteswaran -- Running cyburbia: Internet and local governance in Subang Jaya / John Postill -- Shame and the fourth wall: some thoughts on an anthropology of the cinema / Gordon Gray -- Through our own eyes: independent documentary filmmaking in Malaysia / Khoo Gaik Cheng -- Reclaiming history: The politics of memory and trauma in the films of Amir Muhammad / Benjamin McKay -- Facing the music: music subculture and morality in Malaysia / Azmyl Md Yusof -- Malaysiatropia : the art of Simryn Gill, Liew Kung Yu and Wong Hoy Cheong / Ray Langenbach</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">HKBU library</subfield>
  </datafield>
  <datafield tag="518" ind1=" " ind2=" ">
    <subfield code="a">YT2025 M09</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Social aspects</subfield>
    <subfield code="z">Malaysia.</subfield>
    <subfield code="9">218222</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Political aspects</subfield>
    <subfield code="z">Malaysia.</subfield>
    <subfield code="9">218223</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication in politics</subfield>
    <subfield code="z">Malaysia.</subfield>
    <subfield code="9">218224</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media and culture</subfield>
    <subfield code="z">Malaysia.</subfield>
    <subfield code="9">218225</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Yeoh, Seng Guan.</subfield>
    <subfield code="9">218226</subfield>
  </datafield>
  <datafield tag="900" ind1=" " ind2=" ">
    <subfield code="a">= C.1 SDU</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">GBE</subfield>
    <subfield code="2">lcc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">112009</subfield>
    <subfield code="d">112009</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">P0092 M489  02010</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CGB</subfield>
    <subfield code="9">280706</subfield>
    <subfield code="a">SDU</subfield>
    <subfield code="b">SDU</subfield>
    <subfield code="c">GEN2</subfield>
    <subfield code="d">2025-09-04</subfield>
    <subfield code="e">2</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">P92 M489 2010</subfield>
    <subfield code="p">1000374679</subfield>
    <subfield code="r">2025-09-04 00:00:00</subfield>
    <subfield code="t">C.1</subfield>
    <subfield code="w">2025-09-04</subfield>
    <subfield code="y">GBE</subfield>
  </datafield>
</record>
